LG Electronics & SolarJuice Alliance

LG Electronics & SolarJuice Alliance

LG Electronics Australia (LG) today announced it has entered into a strategic partnership with SolarJuice, a leading Australian-based solar power distributor, to deliver premium solar panels in Australia starting late May, 2013.

Since March 2013, LG has been searching to establish a quality, Australia wide distribution partner for its solar panel business. With the announcement today, that search has been realised, with SolarJuice set to distribute LG’s premium 250W to 260W Black Mono-X Modules, which have a black frame, black backing sheet and sleek design, to the Australian market. Also set to become available in June and August are LG’s 290W and 300W NeON high-efficiency panels, weighing in at just 17.3 kgs.

 “We’ve looked at the national distributor market for some time now, and have been careful to choose the right channel-to-market approach and the right partner. We chose SolarJuice as our partner because of their well regarded industry experience and expertise. We also felt that SolarJuice was in the best position to compliment LG’s panel range with their existing offerings,” said Markus Lambert, National Sales Manager for Solar and Lighting at LG Electronics Australia.

Co-founder and sales director of SolarJuice, Andrew Burgess, expressed his excitement about the new partnership.

“We are extremely pleased to be aligning ourselves with a top-tier brand such as LG. This relationship will leverage broad industry synergies that exist within our businesses, and will give SolarJuice a complete range of panel offerings to bring about strong strategic advantages in the Australian market.”

“SolarJuice is looking forward to supply LG’s energy solutions dealer network with balance of system and inverter solutions as well as making the LG panels available to the wider Australian solar installer network,” he added.

About SolarJuice

SolarJuice is a leading distributor of solar equipment and complete systems in Australia.  With extensive solar industry experience, SolarJuice is able to offer high quality technical expertise, service and support for solar industry professionals and users, ranging from large commercial projects to individual residential sites.  More information can be found at www.solarjuice.com.au

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. LG has been involved in solar research and wafer production for over 20 years and currently has over 200 registered patent applications in solar research. For more information, please visit www.lg.com.au or facebook.com/LGaustralia